Ofcom has published a report by Economic Insight on the consumer welfare effects of potential reforms to the mobile switching process in the UK.
The report, commissioned by Three Mobile, shows that total consumer welfare could be harmed if, under proposed reforms, losing providers can contact customers with ‘reactive save’ offers. Instead, our work suggests that an opt-in or opt-out mechanism should used to give customers the choice as to whether they wish to be contacted or not.
